See how video marketing is helping small businesses stay alive, and whether it’s right for you.
FIRST IMPRESSIONS COUNT
Sadly, a business card is not enough anymore. Flyers and brochures are great, but can be expensive. Local networking still works but it’s time consuming. Video lets us be everywhere at once, and is the next best thing to being there in person.
VIDEO GETS YOU FOUND
Did you know that 70% of marketers are optimizing video to get found in search engines? That’s because video is 53 times more likely to produce a first-page search result than traditional techniques.
ACTIONS SPEAK LOUDER
Forrester Research found that 1 minute of video can replace 1.8 Million words of text, or 3,600 web pages. But why? Humans respond to sight, sound, touch, taste and smell and, because video taps into sight and sound, messages are easier to deliver. Additionally, evolution has biologically programmed us to pay attention to moving objects in order to protect ourselves from danger. Videos are full of moving objects, thus making them much harder to ignore.
These facts are just the tip of the iceberg, but they paint a clear picture; if you’re trying to deliver a message and stand out from the crowd, nothing comes close to the power of video.
Worried about the cost? Don’t worry, it’s cheaper than you think. A 30 second video starts at about $100. to make.