There are two types of Free offers Lead Generation Websites
- The Free Report/Checklist Lead Generation Website
- The Coupon lead Generation Website.
The idea behind both is to offer a prospective customer an inducement to provide their contact information,
Lead Generation Website Benefits
- You are building a valuable business asset, your prospect list. And at the end of it all, you own the data and the prospect lists.
- You are in a win-win relationship with your customer. You are not selling them something that they don’t want.
- It requires a minimal upfront investment and you are in complete control of your expenses.
- You won’t be selling them anything on your website, just getting their details. Conversion rates are 25 times that of product sales websites.
- You can respond to your customer according to their exact needs, because they will have informed you of what they are on the lead generation website
- It can all be automated, sending the contact information filled in by the lead directly to your contact list
- All of the leads will be highly qualified, as they came looking for you, not the other way around.