Local online marketing is different from normal (national or worldwide) online marketing. First of all the target audience is much smaller but hey are usually ready to buy right now. They are looking for a local source for what ever product or service it is they are querying about.
Google has recognized this and usually puts a special box after the paid ads and before the regular search engine results. This box usually lists 3 local businesses but has a link to expand it to more. Being in this box is vital to local businesses.
Another different is that mobile devices are far more likely to be used for this search. That means making sure your website is Mobile friendly is another vital factor. And Google recognized this and penalizes websites that are not mobile friendly.
CyberPro Solutions knows how to get your website in that box of 3 local businesses. Contact us at http://cyberprosolutions.com/contact-us/